Detailed horror poster analysis.

The colours in this make it look scary because the red (blood) goes well on the white decaying wall. The connotations to the colour red are evil, death, blood and more. Also the connotations to grey are darkness, dull settings, depression and sadness.
The main image includes a women dragging her hand across a wall with blood in the shape of the killers face, this goes well with the colours as the red really stands out.
The way the title of the film is written is effective because the the black fade goes well against the white background.
All these things make are good to put on a poster for a horror film because it includes everything needed to make it look scary.

Colour pallets that are commonly use in horror film posters often include black and dark colours and red for things like blood.

The posters are mostly of the killer or the victim.
Settings are mostly of dark and mysterious places.
The text is normally bold, easy to see.
The titles use lexis from the semantic fields of horror films with language that includes blood and death.
Most posters have things like blood splatters, the killer and maybe the victim.
Props often include knives, axes , and any wepon .

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Zombie