Uses & Gratifications

Blume and Katz researched how and why people select certain media products over other

4 main uses:

• Entertainment - other distractions from the world
• Personal Identity- helps us consider who we are; what ideas and values we identify with
• Relationships- we find things we can share and discuss with other 
• Information- new information we want to know or take pleasure in knowing

Photography Challenge

L/O: to experiment with perspective and composition.


Giant and monsters:
















Reflection:















Jump:

Looking up:















Looking down:
















Patterns in nature:















Frames:















Ground Level:

The Lego Movie Poster Campaign

L/O: to explain the effectiveness of the campaign; to analyse using Uses & Gratification Theory

Teaser Posters: Over 20 posters were released which made the target audience want to go see the movie because young kids would like the bright colours on the posters. Also parents or older people would like to go see the film because the posters with characters on them can remind them of other films they've enjoyed or seen before.

Examples:




Stereotypes in the Lego Movie have been changed as Wildstyle is seen as the hero for the majority of the film an Emmet is the one being saved.

Stereotypes can be positive because it can give people to look up too, for example action heros. They can also cause debates and simplify characters to make it easier to make a film.



Theatrical Poster:

The Lego Movie uses stereotypes to create representations as the characters appeal to the target audience and can be easily understood. Lord Business has got stereotypes of a villain as he has got dark 'evil' colours and angry pointed eyebrows.

The Lego Movie Video Games

L/O: to explain how vertical integration benefits companies; to analyse using uses and gratification theory






http://www.crazygames.com/game/lego-my-city-2


Films that have turned into games:

• Spiderman
• Batman
• World of Warcraft 
• The Hobbit 
• Star wars 
• Harry Potter

Advantages of making games alongside the films:

• Can gain more money
• Familiarity 
• Extends the pleasure of the film 
• The game promotes the film and game and the game promotes the film

The Lego Movie gained more money as the lego movie made $210,000,000 and the game earnt $2,000,000,000. The characters and the storyline includes other references like DC superheros and Lego Ninjago which creates familiarity in the film and game. The game extends the pleasure of the film because the people playing the game can interact with the characters and play the storyline. 

Photoshop

L/O: to explore and develop creative techniques in Photoshop    




Colour Popping:

Graduated Fade:



















Spot Removal:

























Liquifying








Text Clipping:





















Layer Masks:

Lego TV Advert

1.What are the building blocks of success?

The film stays with the brands image and follows the target audience and makes an interesting film for kids

2.What did Lego do right?

The writers created a funny, clever film that gives references for adults and makes a good film for a younger audience 

3.How has it laid the foundations for future success?

As the kids grow up they might be interested more in the lego franchise and get more of the references in the film.

1.How has it got heart?

It has a emotive storyline

2.How is it all about ‘you’?

It's about the difference between people who choose to be themselves or to join in with other people

3.How does it show that it knows its audience?

It includes references from other films so all of the audience will be satisfied

300 word essay

          The marketing campaign of the lego movie exploits a range of platforms such print , film and

           e-media. The lego movie used print to construct an effective marketing campaign as they created bright posters to grab the attention of kids who are interested in the lego franchise. The print for the lego movie was also in places like magazines and on billboards to grab the attention of kids or young people because young people are more likely to look in magazines and see the print in other places. Another way the lego movie made an effective marketing campaign was in film. The lego movie trailer was posted on youtube where it could’ve been seen and shared all over social media by younger audiences who have an interest in Youtube. The lego movie trailer was also shown before other films that were in cinema at the time. This could make people across all ages go and see the film. E-media was an effective way to advertise the lego movie because people on social media are likely to share it with friends who enjoy lego. Also social influences like celebrities who have a younger following could’ve shared the movie and given it more exposure. The most exciting part of the advertisement was the worlds first lego advert. This gave the movie lots of exposure as loads of news pages were talking about it which meant the film got free advertisement .