Intertextuality
L/O to explore the intertextuality of The Lego Movie
1. It is about a world in another world being controlled by someone. The world is going to be frozen but the characters in the film try to stop it happening.
2. Emmet
Lord business
3. Main theme is being creative
4. Dc superheros, Star wars, Harry Potter and more.
Intertextuality 3/5/18
Postmodernism
Postmodernism films often contain the following characters
- Challenges genre conventions: might be a mixture of many genres or change character roles
- Pastiche: imitates other texts, humorous take on society/ culture
- Hyper-reality: makes the audience aware that they are watching a movie
In the Lego Movie Emmet is often the person being saved and is seen as the damsel in distress. Also another main character (WyldStyle) is seen saving Emmet from many different situations during the film and is very good at fighting.The Lego Movie completely imitates the story of The Matrix.
Target Audience 10/5/18
L/O: to identify the target audience using demographics and psychographics
the target audience for the logo movie;
- young kids interested in lego- it appeals to children as it includes action and a catchy song in parts of the movie ,also it includes the good vs bad storyline which children will get.
- parents who played with lego at a younger age- this would appeal to them as it includes certain characters like the 80's spaceman and different references
- young adult cinema goers- people this age might enjoy certain people voicing the characters. they might also like characters in the movie, like the superheros.
21/5/18
Locations:
- Simulated world
- Real world
Characters:
- Emmet is Neo
- Wildstyle is Trinity
- Vitruvius is Morpheus
Themes/messages:
- To believe in yourself
- Not to believe everything you see and hear
Narrative:
- Good vs Evil
- Neo and Emmet are the special but don't believe this at the start, and have to save the world
Evaluate the advantages and disadvantages of the intertextual relationship between the Matrix and The Lego Movie.
Some of the advantages of having an intertextual relationship between the matrix and the lego movie are that the adults watching will get any references from the matrix. Also behaving the lego movie based on the matrix it will stand out to a wider audience because younger and older paper will be able to enjoy. Some disadvantages or having the intertextual relationship are that younger people watching might not get the matrix references in the lego movie. Another disadvantage of this is that parents may not have seen the matrix and might not get the references. i think that by the intertextual relationship it is an advantage because it brings in a wider audience and makes parents or older watchers appreciate the references.
Marketing 24/5/18
L/O: to explore the marketing and promotion of the lego movie ; to link the methods to the target audience.
- Adverts
- bilboards
- Trailers
- Posters
- merchandise
- radio
- Celebrity and brand partnerships
- social media
- sponsors
- teaser trailer
- blogs
- film premiere
- contests and competitions
Synergy
- 17 lego sets linked to the movie
- 16 lego mini figures
- the lego movie video game
- Range of school supplies
- Sticker and activity books
Website
- Lego.com
Events
- lego movie premiere
- lego stores had linked events
- mcdonalds toys
The lego movie tv adverts were so successful because it was new and different. This made more people speak about it and it went viral on social media.
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