The Music and magazine Industry

L/O: to identify and explain different music genres.                  6/9/18

• pop
• rap
• hip hop
• jazz
• blues
• reggae
• country
• heavy metal
• classical
• rock
• Pop
• RnB

Rock:

• Stars from this genre usually wear darker colours and sometimes leather.
• Typically they sound very loud with lots of instruments.
• They usually sing about romantic love or rebellion.

Pop:

• pop artists wear more casual everyday clothes with brighter colours
• the music sounds slower and uses instruments like guitars, drums and keyboards
• They usually sing about tops like heartbreak to be relatable 

Rap:

• They usually wear dark but casual clothes
• The music is a lot faster and has some shouting in it.
• The music is mostly about drugs, relationships or other things 

The target audience for rap is young adults around the age of 14-25.

Radio stations that feature this genre are Radio 1, CapitalFM and Heart

Music Magazines          13/9/18

L/O: to explore the terminology and genres of popular music magazines

Typography- the style and appearance of printed matter.

Layout- the way in which text or pictures are set on a page

Lexis- the choice of words used 

Colour Palette- the range of colours used

Mise-en-scene- how the different elements of the magazine are placed on different pages.



Pop magazine covers



Conventions

• Mostly bright colours like pink
• Male and female 
• Masthead across the top
• similar fonts with different colours 
• same layout 

Rock magazine covers





Conventions

• Dark colours with yellow or red
• Masthead across the top
• Close up shots
• Mainly men
• same basic font
• main image on top half

Rap/hip hop magazine covers




The conventions of hip hop/rap

• Dark colours with some bright colours like red
• Mainly men
• Mainly close up or medium range shots.
• The Masthead is usually at the top
• Mostly the same font

Music Magazines & Audiences       17/9/18


L/O: TO IDENTIFY AND ANALYSE A TARGET AUDIENCE USING DEMOGRAPHICS &  PSYCHOGRAPHICS.


Q:

• the target audience is 30-40 year old men
• Simple font
• old artists and bands in the magazines

Identifying the audience

• Gender
• Age
• location
• interests/ hobbies
• religion
• sexuality
• class
• income
• personality 
• mass or niche
• race

Demographics:

• age/gender
• race
• location
• employment status

Psychographics:

• personality
• values
• attitudes
• interests
• lifestyle

Age- 30-40
gender-male
race-any
location-anywhere
sexuality-any

The reformer
utopians
innovators






Genre & Target Audience      20/9/18

L/O to identify target audiences for a variety of music magazine genres and link to genre codes.




 

• Age-16-46 years
• race any
• location- urban and countryside
• Gender- mainly male
• employment status- any

The most common person to read this would be people interested in rock music or other bands included .People who read this genre will be better off with money as the magazine is featuring lots of tours that bands will be going on.

• Age- 12-17
• Gender- mainly female
• location- urban areas 
• Race any
• Employment status- unemployed
• People who read this genre of magazine are mostly teenage girls who like celebrities like Justin Beiber, this is why he is on the cover. The cover is meant to seem simple

• age- 25-40
• gender males 
• location country or urban areas
• employment status- employed
• The genre for this magazine is rock music, the people listening to this are commonly reformers as the people who listen to rock are exploring something new or looking for enlightenment 

• age- 15-27
• gender mainly male
• location- typically urban areas
• employment status-any
• People reading this magazine are most probably egoists or trendies as they are mostly trying to get the most out of life. Also people reading this would be people who want too have the best clothes and show off

Mojo Magazine:

• a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental.
• Circulation figures 79,345
• publisher EMAP
• Target Audience: rock and classic rock lovers
• Examples of artists: Arctic monkeys and the beatles.
• price: £5.50

The Magazine Industry      27/9/18

L/O: to explore the magazine industry ownership, regulation and revenue.


Conglomerate- conglomerate is the combination of two or more corporations operating in entirely different industries under one corporate group

Globalised-the spread of global trade without regard for traditional political borders

Diversify- enlarge or vary its range of products or field of operation.

Regulation-refers to the whole process of control or guidance, by established rules and procedures, applied by governments and other political and administrative authorities to all kinds of media activities.

Revenue- is the amount of money that a company actually receives during a specific period

Circulation- The number of copies you would sell for each issue

Whats on ITV- TI media
Radio times- BBC magazines
TV choices- h. bauer
Take a break-h.bauer
Good housekeeping-hearst magazines
cosmopolitan- hearst magazines
BBC Gardeners' World- intermediate media company

1. Bauer-600
2. mojo and Q
3. they created mojo online to reduce the risk of losing money
4. They own 

The agencies that regulate magazines

• independent press standards organisation
• IPSO
• impress

Circulation, subscriptions, ads, and classified advertising

Because more people use the internet the print sales have dropped

Product placement and endorsements
Companies are diversifying because of this

Mojo magazines          1/10/18

L/O: to explore and define the magazines's target audience.

• Award winning
• high quality articles
• new and old artists that are popular
• mixed genres
• comes with a free CD every month
• worlds largest UK magazine 
• 'if you're featured in mojo your matter'
• high brand values and integrity
• carefully crafted

Fairly small circulation

Niche audience- very specific target audience

 male 68%

mean age 42

ABC1 profile 49%

• people who like the good things in life
• a professional high disposable income
• child of the 70's
• still looks for the best in modern music
• passionate about music
• frequent use of streaming services

MOJO: Uses & Gratifications    4/10/18

L/O: to identify what audiences get out of music magazines.

• MUSIC MAGAZINES OFTEN ADRESS THE FANDOM OF A SPECIALISED AUDIENCE AND MAY REINFORCE THE READERS SNESE OF BEING A FAN OF A CERTAIN GENRE OF MUSIC.
• Aspirational role models
• Music magazines may reinforce a readers values 
• offer news and gossip that might form the basis of real life conversations.
• they follow a regular format and include similar things, this makes them seem reliable
• range of entertainment
• mojo offers escape from everyday life 
• offers a sense of being in contact with the world and all new music
• they offer reviews, regulars and what goes on.

Cover Analysis     11/10/18

L/O: to analyse the cover of a magazine, linking it to genre and audience.

'Babyboomer generation- a person born in the years following the Second World War, when there was a temporary marked increase in the birth rate.

'Diversification'- the process of a company enlarging or varying its range of products or field of operation

Audience address- Mode of Address simply means how the text speaks to the audience, and involves them. It also refers to how a text influences the audience. Direct mode of address: The model looks directly at the audience, or the writing speaks to 'you'.


Discerning-  people who are good judges of quality

House Style- a company's preferred manner of presentation and layout of written material


Dave Grohl

• Foo fighters
• Old and current band
• Rock band 

Nirvana

• no longer together
• old band
• genre- alternative rock 

Lou Reed

• lead singer of a band called the velvet underground
• old and current
• also a solo artist

Ian Dury

• english singer songwriter 
• lead singer of blockheads
• punk band
• old band

Sparks

• old band
• american pop and rock
• not current

Dave Gilmour

• is an English guitarist, singer and songwriter who was a member of the progressive rock band Pink Floyd.
• old ,not current

Cat Stevens

• Not current
• Folk artist

Elvis

• old artist
• rock and roll

Shot type

• mid shot

Star vehicle

• Dave Grohl

Colour pallet

• black
• white
• yellow
• red
• blue

Bands/ Artists mentioned

• sparks
• ian dury
• Lou Reed
• nirvana
• cat stevens

Masthead style

• simple

Main coverline style

• Dave Growl the songs that saved his life 

Minor coverline style

• uses caps and non caps and a similar font 

Puff

• 159 reviews 

USP ( freebies)

• cd- intertextuality link to the nirvana song

placement of text

• round the edges of the face

MOJO Analysis   15/10/18

L/O to analyse the cover of a mojo magazine, linking it to genre and audience.


Mid Shot

They have used a mid shot on the magazine to focus on the facial expression of Dave Growl. His expression is very serious which relates to the target audience who are very serious about music. It also relates to the genre of the music (rock) used in the magazine. The text is placed around the main image of Dave Grohl as it makes the reader focus on the main image.

Colour Palette
Colours like black, grey and red are used to relate to the rock music in the magazine, but colours like white and yellow are also used to make the cover seem more modern and relatable. The colours used are seen as more masculine and less feminine colours are used. This could relate to the target audience as the audience are mostly male.

Bands/ Artists mentioned
The bands and artists mentioned are not very current but are very influential and were most popular in the 70's and 80's. This could relate too the target audience as the average age for mojo readers is 42, this means they grew up listening to some of these artists. The majority of artists mentioned are male and mostly rock artists or rock bands.

Masthead
Masthead is modern sans-serif font and block capitals. The masthead suggests mojo is powerful influence which would appeal to the hard core music fans that the magazine is aimed at. The font also makes the cover seem modern and fresh implying that the content of the magazine is up to date and new. It lets the target audience learn about new artists along with the older artists.

Main cover line
The main cover line uses a serif block font and is the largest section (name). Because the name of David Growl the font is serif, this relates to the genre of his music which is serious. The font also shows strength and masculinity which relates to the target audience of the magazine and his music.

Puff
The red sticker shows that the magazine has 159 reviews which appeals to people who want to discover new music but learn about older artists as well. The colour red connotes passion and relates to the audience of the magazine.

Free CD
The free cd is an intertextual link to the nirvana song. The CD also appeals to the older audience as it includes classic music.

DIRT       18/10/18

By having a CD with the magazine it appeals to a wider audience and it gives the audience classic music to listen to.


Representation         1/11/18

L/O: to explore the concept of representation in music magazines


Stereotypes:


teenagers- lazy, moddy, argumentative, obsessed with phones, childish

Men- stronger than women, lazy, don't bother with house chores, short hair, money earners, can't show emotion

Americans- fat, like sports like baseball and basketball, stupid, all have guns,

Lesbians- short, colourful hair, hate men, masculine,

• Guitar shows his passion for music and how he can play instruments, makes his own music
• Expression- shows he is humble
• Tattoo- shows masculinity and creativity or rebellion 
• Hair and clothes- he has a more basic fashion style than other artists, modern, counter-stereotypical 

• Age- shows he is a modern artists and has modern music
• Ethnicity- matches stereotypes of other pop artists 
• Genre- magazine has top musicians and artists 
• Personality- shows he's not too serious

Representation      5/11/18


L/O: to create a magazine cover showing an understanding of representation










































Music Videos   15/11/18

L/O: to research chosen case studies and how they are represented.

Performance
the artists performs in the video

Narrative
The video has a storyline

Concept
no performance or narrative, usually animated


Illustration 
when what is happening in the video is relating to the lyrics

Amplification
Some link to the lyrics

Disjuncture
When the video doesn't relate to the lyrics


Music video research

• Little Mix 
• Black Magic
• Pop
• 29 May 2015
• Black Magic is a metaphor for empowering women to have confidence to get the man that they want.
• Performance/narrative and amplification
• Little mix are meant to look like nerds or geeks but then use magic to look better and get the boy they like 
• The video includes the members of little mix
• 
• At the start of the video little mix are represented as nerds/ geeks but then they go back to how they are seen as in real life

little mix black magic link https://genius.com/Little-mix-black-magic-lyrics

• The vamps
• Somebody to you
• Pop
• 18 May 2014
• I think this song is all about what people want in life. Some want money. Some want love. Some want both. Everybody trying to be a billionaire, but to him she is the most important thing. The second verse with Demi shows that the girl feels the same way for him. They are both secretly obsessed with finding ways to see each other.
• The type of music video is performance, some narrative
• The music video involves the vamps performing and having a good time but also seeing girls they like and singing the lyrics to them.  The video progresses from day to night by the end of the video.
• The vamps and a group of girls are in the video.
• 
• The vamps are represented as people who just want the good things in life and just want to have a good time.

Terminology    18/11/18

L/O: to explore media terminology used to analyse exam texts.
See terminology page





Media language in music videos

L/O to explore the use of media language in music videos.     22/11/18



TheVamps- somebody to you

At the start there are various camera angles on the girl as she is meant to be seen as attractive and the girl that the vamps like. The camera angles used are mid and long shots with some close ups. The viewers position is meant to be the main person in the vamps.




Beyonce is mean to seem like a strong independent women who can do 'a mans job' and do it well or better than a man. The costume also has connotations to strength, being respected and disciplined. This could imply that beyonce is seen as the same as an artist.





Media Language in Music Videos

Analyse the media language in your music videos. How are they similar/different?




Little Mix-Black magic

• In the video little mix perform to the camera
• The setting and location is realistic but the aspect of magic isn't realistic
• The video follows the genre conventions as the colour palette includes bright colours like pink.
• The diegetic sound is used to create a high school atmosphere
• The editing is made at a steady pace, but it speeds up later in the song 
• The video is a linear storyline as it progresses through the problem and solves it 
• The camerawork's smooth which makes it look more professional
• The colour is saturated in the video 
• It promotes the values of perseverance.
• It follows the convention as they are wearing shorts, skirt and crop tops they are sexualised.

The vamps-somebody to you

• The vamps perform to the camera and the girls in the video
• The music video is realistic as it is on a beach
• The video does follow genre conventions as it is a typical boy band trying to go for girls they like
• There is diegetic sound at the start of the video as you can hear the sound of the waves on the beach.
• The editing does match the pace of the song as it changes after most lines in the song.
• The narrative is linear as they first meet the girls and then perform and go round with them
• The camerawork is handheld throughout the whole video
• The colour is saturated in the video
• It promotes the values of having fun, spending time with friends and finding love
• The conventions of film and TV aren't in the music video.

3/12/18


L/O  to analyse representation in music videos.


The producers are trying to make them seem 'ugly or not attractive'
This suggests they are an unpopular group but are now big and famous.
The video is set in a school where there is a lot of pressure to do well and look good
The video promotes values of loving yourself and looking good
















They are wearing trendy clothes like leather jackets to look good and desirable.
They are playing football in the video to show they are sociable and energetic
They are on a beach so the producers can work with different clothes and incorporate the sea in the video
The video promotes the values of friendship and socialism
The girls in the video are wearing short and crop tops to represent them in a certain way.


6/12/18

Little Mix- Black magic

• The sexuality assumed in the video is heterosexual
• The video celebrates wellbeing and being around your friends 
• Race is not represented 
• Gender is shown when the girls wear revealing clothing and age is not represented
• Disability is not represented
• The girls are wearing short skirts and small tops
• The artists are represented as nerdy any the start and becoming popular at the end
• The UK society is represented as stereotypical
• Revealing clothes are represented as attractive and desirable and make up is deemed as attractive 
• The video gives a message that anyone can become popular with a bit off luck

The Vamps- somebody to you

• People assume that love is associated with heterosexual 
• The values shown are to go out with your friends and do things out of tour comfort zone
• Race is not represented
• Gender is presented as the girls in the video are wearing short skirts/shorts and crop tops and the boys are wearing t shirts and shorts
• Disability is not shown in the video
• The boys are on a beach , the girls are wearing revealing clothing and the guys are playing football
• The artists are presented as energetic and sporty people 
• The uk society is presented as all liking sport or football
• Slick hair is shown as attractive as is revealing clothing 
• The videos ends with the message of being confident 

Exam Practice      13/12/18

L/O to review representation of videos and practice exam style questions

Similarities

• similar colour palettes , natural light
• Clothing in both are relatable to the demographic
• The shots are straightforward relying on the stylised editing to generate the pace to match the song
• The intertextuality lies in the choice of location and common narratives of mercian teen sit-coms\

Differences

• vamps hace a more exotic location
• Little mix use cgi whereas the vamps have a more realistic video
• Vamps have more energetic and restless camerawork , little mic was more like a film with the camera in a fixed position

• Both have the values of being cool, fitting in and being popular
• both are in groups shown in many shots
• Both celebrate being young 

• The vamps have women being objectified 
• Little mix have the women as the lead of the video

Exam practice:

Explain one way in which music videos use media language to differ from each other

Refer to one example of contrasting media language in two music videos you have studied to support your answer



Music videos use editing to differ from each other and make a interesting relatable video

The Little Mix video includes CGI which makes it seem almost like a film. The CGI is used to show the 'black magic' Little mix use throughout the video to become popular and attractive The shots in black magic have been edited down to be slower than the vamps.

In the vamps music video there isn't any CGI but the editing keeps up with the pace of the music. The video is more like a music video as there is cross cutting between the social scenes and the performance scenes throughout the video.


Exam Practice         10/1/18

L/O: to review representation of videos and practice exam style questions



Live Lounge 

L/O to research the radio industry and BBC Radio 1.



1. BBC operates 10 radio stations nationally
2. They operate  over 50 regional stations
3. The BBC are funded by license fees
4. commercial radio stations are the direct competition to PSB radio
5.
6. Radio, car radio, on phones,iPads and computers, streaming services, apps


14/1/19

L/O to explore how BBC Radio 1 meets its PSB remit and meets the needs of its target audience.


Public Service Broadcasting (PSB)- In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests


Radio 1

• Radio 1 audience is clearly addressed by presenters that are close to the age of their main listeners demographic 15-29
• Radio 2 has a demographic of 35+ the music playlist and age of presenters represents this
• BBC radio 4 has an average demographic of 54 and the tone of the station reflects this not only in the content, but also in public perception of being worthy and serious

• The remit of radio 1 is to entertain and engage a broad range of young listeners 
• its target is 15-29 year olds
• To support emerging artists, especially those from the uk 
• Provide a platform for live music

BBC One programmes should exhibit some or all of the following characteristics: high quality, original, challenging, innovative and engaging, and it should nurture UK talent.
BBC One should deliver its remit through high quality programmes with wide appeal across all genres. These should be commissioned from a wide pool of suppliers, demonstrate high production values, and feature the best talent – on and off screen. BBC One should regularly broadcast programmes of large scale and ambition and should encourage innovation delivered in a way that appeals to a broad audience, taking creative risks and regularly experimenting with new talent and ideas.

How have Radio 1 met remit?
Radio 1 have met its remit to entertain and engage a broad range of listeners, support emerging artists, especially those from the uk and provides a platform for live music




The remit of radio 1 is to entertain and engage a broad range of young listeners 
This is done by including different genres of music, podcasts, films, advice and news.


its target is 15-29 year olds
The artists included and the presenters are around the age of the target audience

To support emerging artists, especially those from the uk 

There is a section on the home page that includes are and upcoming artists to look outré for and listen to and the majority of them are english

Provide a platform for live music

There is a whole section on the home page that includes live music and mixes that includes the latest live lounge performances, live music and mixes




Convergence
Media convergence is a term that can refer to either 1) the merging of previously distinct media technologies and media forms due to digitisation and computer networking



BBC Radio 1: The Live Lounge can be accessed via the commercial platform of Vevo

The advantage for the BBC is that they will get a larger audience and get more publicity

The advantage for vevo is that they will grow and gain publicity.

The advantage for the audience is that they get more platforms to watch and listen to it on and the live lounge videos are uploaded forever rather than for a limited time. Also the audience can interact and ask questions. Thew audience has a choice of how they want to watch it.





17/1/19    Regulation

Ofcom's Role

• Ensuring the optimal use of the electro-magnetic spectrum
• Ensuring that a wide range of electronic communications services including high speed data services is available throughout the uk
• Ensuring  a wide range of TV and radio services of high quality and wide appeal
• Maintaining plurality in the provision of broadcasting
• Applying adequate protection for audiences against or harmful material
• Applying adequate protection for audiences against unfairness or the infringement of privacy

Plurality- ensuring there is a diversity of viewpoints available and consumed across and within media enterprises

• Material that might seriously impair the physical, mental or moral development of people under 18
• In the provision of services, broadcasting must take all reasonable steps to protect people under 18
• Children must also be protected in the form of appropriate scheduling ensuring that they will not privy to material that is unsuitable for them

This live lounge like show is going to be made for classical music, it will be running 4 days a week, it will have short parts of asking the presenters questions via social media. It would be broadcasted from an area with a high population e.g Spain .The show would have to be aware the standard midday rules set by ofcom, such as if a younger child was to end up watching, the show would be family friendless anyone can watch/ listen. The show has a target audience of 45-70 year olds. The show will be broadcasted around 9am to 3pm as the target audience will be awake and ready to watch even if they go out later in the day. The general demographics for this would be advertised on the radio e.g BBC radio2 and 4, it would also have segments of the news.








24/1/19

The live lounge is aired at the same time on abc radio 1 extra by clara amfo. It was originally hosted by Jo Wiley on her mid morning show until 2009.
By being hosted by both it is for a more niche audience or to get a wider range of listeners


Clara Amfo

Starting out as a marketing intern at KISS FM,[5] and did some voice-overs. Starting out her radio career at KISS FM UK presenting the overnight show, she quickly ascended to the Saturday Breakfast and then drivetime show, reaching audiences of 1 million on a weekly basis.

• Amfo hosted the British premiere of Red Riding Hood, Baby Driver, Tomb Raider, Kingsman and Marvel's Black Panther at Hammersmith Apollo and has reported from assorted events in the UK, including Wireless, Global Gathering, SW4 and NASS festivals. In 2012 she was nominated for a Sony Radio Award in the "Rising Star" category.in September 2013 Amfo joined BBC Radio 1Xtra as host of the weekend breakfast show. In 2013, she was hired as the host of MTV's weekly Official UK Top 40 and Top 20 Chart shows, as well as The Official Chart Update and Top 20. On 26 September 2013, Amfo appeared on BBC Radio 1's Innuendo Bingo.In 2015, Amfo became the host of The Official Chart on BBC Radio 1. In February 2015 it was also announced that she would be taking over from Fearne Cotton as host of Radio 1's mid-morning show – home of the Live Lounge – on 25 May 2015, and therefore be departing from 1Xtra's weekend breakfast show.In February 2017, Amfo presented backstage at the BRIT Awards for ITV2. In December 2017, she presented The Year in Music 2017 with Claudia Winkleman on BBC Two. She also presented Top of the Pops for the first time, with Fearne Cotton on BBC One.In February 2018, Amfo returned to the BRIT Awards backstage on ITV2.

DJ Ace

• Biggest achievements: Sony Gold Award for our show and 100% attendance in Year Eight.

Ace and Vis, a.k.a. The Troublemakers of Radio,[1] are radio DJs and television presenters from south-east London. They met whilst studying at the BRIT School in London.

Known as Ace and Invisible (Vis), after winning a gold Sony Radio Academy Award for their lunchtime show on BBC Radio 1Xtra in 2004, the two later co-presented BBC Radio 1Xtra's drivetime show from 4 to 7 pm on weekdays, before moving to the 4 to 7 pm weekend slot. They left BBC Radio 1Xtra in September 2012. They have also co-presented a show on the UK music channel Channel U (then Channel AKA, now Total Country).

Recent programmes have seen the two presenters flipping pancakes in the street, attempting to fry eggs on the pavement, and interviewing Jimmy Savile and former 1980s WWE wrestling stars. Guests on their show include musicians and artists such as Chamillionaire, Ne-Yo, Missy Elliott, Beenie Man, Wiley, GZA, Asher D, Chris Brown, T.I., Lupe Fiasco, Jamie Foxx and John Legend.

They have also travelled to Japan, Germany and Ayia Napa, and were on the International Summer Tour '06 with TwiceasNice as part of their resident team of DJs.[2]

Ace and Vis work closely with BBC Blast, often appearing at tour events to give young people an insight into working in radio.

Ace returned to Radio 1Xtra in 2014 to cover various weekend programmes. In May 2015 Ace officially re-joined 1Xtra to present weekend breakfast from 6 to 10 am. Following Trevor Nelson's move to weekend afternoons in January 2016, Ace became the new host of 1Xtra's Live Lounge - weekdays 10 am – 1 pm.

31/1/19
























17/3/20


Little Mix
The producers are trying to make them seem 'ugly or not attractive'
This suggests they are an unpopular group but are now big and famous.
The video is set in a school where there is a lot of pressure to do well and look good
The video promotes values of loving yourself and looking good

The Vamps
They are wearing trendy clothes like leather jackets to look good and desirable.
They are playing football in the video to show they are sociable and energetic
They are on a beach so the producers can work with different clothes and incorporate the sea in the video
The video promotes the values of friendship and socialism
The girls in the video are wearing short and crop tops to represent them in a certain way.