Homework

The Organisations that regulate the Lego movie media forms

• Film- British board of film classification (BBFC)
• TV & Radio- Ofcom
• Advertising- Advertising Standards Authority (ASA)
• Newspaper & Magazine- Independant Standard Council Organisation (IPSO)

  Postmodernist film attempts to subvert the mainstream conventions of narrative structure and characterization.

Features included in postmodernist film:
Breaking down the portrayals of genders, race, class and time to create something that doesn’t follow narrative. They contain different characteristics.

• Pastiche-imitates other texts and has a funny take on society and culture 
• Hyper-reality- inability of consciousness to distinguish reality from a simulation of reality
• Intertextuality- where another type on media (film, TV, music, etc) is mentioned in another form of media

The Lego movie is a postmodernist film as the roles of some of the main characters have been reversed as Emmet can be seen as the damsel in distress and always needs to be saved in some way. Also Wyldstyle can be seen as as the hero as she is the one getting emmet out of these situations. The film includes the idea of hyper reality as it shows at the end of the film that it was all the imagination of a young boy and goes back to the real world. It also includes pastiche as the storyline is based on the matrix but adds more comedy.

Homework     20/9/18

• The characters in the lego movie appeals to kids who like lego as they seem relatable for example Emmet looks like the average person. Also they include a hero and a villain along with other characters like batman and wonderwomen that are well known. Because the characters are made out of lego it will interest kids who like playing with it and make them want to watch the film or play the game. The narrative in the lego movie appeals to kids who like lego as it shows a good vs evil storyline but entirely made out of lego which would interest the kids. The setting of the lego movie appeals to kids who like lego as it includes an average city along with other lego sets that kids who like Lego might already own or can be bought from stores. The themes in the lego movie appeal to kids who like lego as they include romance and action which are easy for kids to understand

• The lego movie characters appeals to parents of kids that used to play with lego as they include some older characters like the spaceman who the the parents are more likely to know as it is an older set. Also parents might notice other characters they used to play with or just remember. The narrative of the Lego movie will apply to parents as it  involves a storyline that is easy to get and references to other films. Also the lego movie is based on the matrix which parents may have seen and liked. The setting of the lego movie appeals to parents as it includes places like the wild west and other places they might know. The themes of the lego movie appeal to parents as it includes romance and action which they might be interested in and enjoy.

•   The characters might appeal to young people who go to the cinema as they might be interested in lego. The narrative appeals to young cinema goers as it is a good vs evil storyline with action and romance. The setting might appeal to them because it includes places they might be interested in like Vikings and the wild west. The themes appeal as they include romance, comedy and action.

The lego movie poster campaign would appeal to all people as they can be seem in magazines, walls in shops or cinemas and lots of other places. The film trailers would appeal to the younger people who play with lego and the young cinema goers because younger people use social media which it can be shared on and it would be shown in cinemas before other films are played. merchandise would appeal to kids who play with Lego as they can play with the characters in the film and buy lego sets based around them.

7/10/18

• The TV advertisement campaign was so successful because

• when two marketing initiatives create a response greater than the sum of the combined response the two would have elicited alone.

• The lego movie used synergy by releasing merchandise. they released 17 lego world set, 16 collectable figures, the lego movie game, school supplies, sticker and activity books.

• a film company would want to release a game because it would give them more money and make the people playing it familiar with characters and plot, entertainment and information. this would give them more people watching the film as there would be a wider audience.

Homework Week 4

• Entertainment
• Personal identity
• Relationships
• information

Entertainment- the lego movie game has an entertaining storyline along with characters that might make people want to watch the film.

Personal identity- the characters in the game or film might make people consider who they are and the values they identify with.

Relationships- people might play the game and share or recommend it on social media.

information- the game gives information on the characters and storyline that are in  the film





Homework Week 5

The main movie poster includes genre conventions of action and super heros as all the characters are shown in the middle of the poster posing, similar to superhero movie posters, also the poster is full of explosions and includes lots of things showing the film will be action packed..

• The title appeals to the target audience as it is bold and simple to read, easy for young kids.
• The tagline appeals to the target audience as tells them that the film will include a hero who saves everyone.
• The main image appeals to the target audience as it is action packed and includes superheros like batman and superman who are well known
• The setting of the poster appeals to the target audience as it is located in an average city.

• The character posters use and break stereotypes to represent characters in different ways. The poster of Emmet shows stereotypes of the average person who becomes a hero as he looks like the average person in the film. Wyldstyle breaks the stereotype of women in hero films as she is seen as the hero in this poster. The poster of Lord Business shows stereotypes of the average villain as he has an angry expression on his face and has angry tilted eyebrows.

Homework Week 6

 

•  The marketing campaign of the lego movie involves a range of platforms like print, film and e-media. The lego movie used print to create an effective marketing campaign as they released brightly coloured posters to grab the attention of kids who are interested in the lego franchise. The print for the lego movie was also in places like magazines and billboards to grab the attention of younger people who look in magazines and see print in different places. Another way the lego movie made an effective marketing campaign was in film. The lego movie trailer was posted on Youtube where it could've been seen and shared all over social media by younger audiences you watch youtube. The e-media was effective because people on social media are likely to share it with friends who also enjoy lego. Social influencers like celebrities who have a younger audience could've shared the movie and given it more exposure.