Lego TV Advert

1.What are the building blocks of success?

The film stays with the brands image and follows the target audience and makes an interesting film for kids

2.What did Lego do right?

The writers created a funny, clever film that gives references for adults and makes a good film for a younger audience 

3.How has it laid the foundations for future success?

As the kids grow up they might be interested more in the lego franchise and get more of the references in the film.

1.How has it got heart?

It has a emotive storyline

2.How is it all about ‘you’?

It's about the difference between people who choose to be themselves or to join in with other people

3.How does it show that it knows its audience?

It includes references from other films so all of the audience will be satisfied

300 word essay

          The marketing campaign of the lego movie exploits a range of platforms such print , film and

           e-media. The lego movie used print to construct an effective marketing campaign as they created bright posters to grab the attention of kids who are interested in the lego franchise. The print for the lego movie was also in places like magazines and on billboards to grab the attention of kids or young people because young people are more likely to look in magazines and see the print in other places. Another way the lego movie made an effective marketing campaign was in film. The lego movie trailer was posted on youtube where it could’ve been seen and shared all over social media by younger audiences who have an interest in Youtube. The lego movie trailer was also shown before other films that were in cinema at the time. This could make people across all ages go and see the film. E-media was an effective way to advertise the lego movie because people on social media are likely to share it with friends who enjoy lego. Also social influences like celebrities who have a younger following could’ve shared the movie and given it more exposure. The most exciting part of the advertisement was the worlds first lego advert. This gave the movie lots of exposure as loads of news pages were talking about it which meant the film got free advertisement .