Thursday, 28 June 2018

Uses & Gratifications

Blume and Katz researched how and why people select certain media products over other


4 main uses:

  • Entertainment - other distractions from the world
  • Personal Identity- helps us consider who we are; what ideas and values we identify with
  • Relationships- we find things we can share and discuss with other 
  • Information- new information we want to know or take pleasure in knowing

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