The Lego Movie Poster Campaign

L/O: to explain the effectiveness of the campaign; to analyse using Uses & Gratification Theory

Teaser Posters: Over 20 posters were released which made the target audience want to go see the movie because young kids would like the bright colours on the posters. Also parents or older people would like to go see the film because the posters with characters on them can remind them of other films they've enjoyed or seen before.

Examples:




Stereotypes in the Lego Movie have been changed as Wildstyle is seen as the hero for the majority of the film an Emmet is the one being saved.

Stereotypes can be positive because it can give people to look up too, for example action heros. They can also cause debates and simplify characters to make it easier to make a film.



Theatrical Poster:

The Lego Movie uses stereotypes to create representations as the characters appeal to the target audience and can be easily understood. Lord Business has got stereotypes of a villain as he has got dark 'evil' colours and angry pointed eyebrows.