The Lego Movie Video Games

L/O: to explain how vertical integration benefits companies; to analyse using uses and gratification theory






http://www.crazygames.com/game/lego-my-city-2


Films that have turned into games:

• Spiderman
• Batman
• World of Warcraft 
• The Hobbit 
• Star wars 
• Harry Potter

Advantages of making games alongside the films:

• Can gain more money
• Familiarity 
• Extends the pleasure of the film 
• The game promotes the film and game and the game promotes the film

The Lego Movie gained more money as the lego movie made $210,000,000 and the game earnt $2,000,000,000. The characters and the storyline includes other references like DC superheros and Lego Ninjago which creates familiarity in the film and game. The game extends the pleasure of the film because the people playing the game can interact with the characters and play the storyline.